With its flagship brand Laneige, South Korean cosmetics giant Amorepacific is rapidly expanding in the US and Japanese markets in hopes of repeating its early 2000s success in China and Southeast Asia…
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LANEIGE announces its new slogan
LANEIGE, a beauty brand, unveiled its new brand slogan, ‘FEEL the GLOW, LANEIGE’.…
Laneige’s bestseller is its 2-in-1 hybrid product
The Cream Skin Toner & Moisturizer has become the leading skincare item of cosmetic brand Laneige, run by Amorepacific, just a year after its release, the company said.…
Laneige undergoes brand renewal
Cosmetics brand Laneige, run by Amorepacific, undergoes a brand renewal for the first time in five years, in a bid to strengthen its moisturizing skincare portfolio, the company said.…
AMOREPACIFIC Group to enter Australian market
Laneige, opened in Sephora is the first brand to enter the Australian market for AMOREPACIFIC group.…
Laneige enters US Sephora
Cosmetics brand Laneige, run by Amorepacific, will be available at the multi-shop brand Sephora in North America starting on Saturday 23 September, according to Amorepacific.…
Korean cosmetics brands shift focus from China to the U.S.
South Korean beauty brands are shifting their attention to the United States after their presence in China took a toll from Seoul’s deployment of a U.S. antimissile shield that led to consumer shunnin…
Shinsegae jumps into cosmetics industry
Competition in the Korean cosmetics industry is likely to become fiercer, as E-mart has launched Scentence, a cheap but high quality cosmetics brand.…