Brands as Avon are now on the constant search for measures that will drive footfall to store, all while digitising their retail processes and visual merchandising strategy to improve brand consistency…
Brands as Avon are now on the constant search for measures that will drive footfall to store, all while digitising their retail processes and visual merchandising strategy to improve brand consistency…
Retail in Asia had the pleasure of interviewing Sofia Boudjemia, Director of IWD’s Singapore branch, who shared key aspects on how leading brands can manage and improve their visual merchandising proc…