As we approach year-end, this season is the final push for businesses to end the year on a high note, despite market volatility. Evidence of growth is beginning to appear, […]…
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The Fragrance Edit: Chapter VIII –Revamping Digital Engagement in Fragrances
Fragrances, a highly sensorial category, was one of the winning beauty and personal care categories of the Covid-19 pandemic. The post-2020 resilience of fragrances was achievable thanks to its abilit…