Hallyu, or “Korean wave”, refers to the increasing popularity of South Korean culture in the world. To align with this global trend, luxury brands tap into the influence of Korean celebrities and are …
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lululemon partners with Roksanda Ilincic
Yoga has had an influence on sportswear and has garnered lots of attention for its diversity in athleisure, a trend combining the function and comfort of athletic clothing and the fashion of streetwea…
Luxury brands collaborating with k-pop stars
A special collection launched by Italian luxury brand Fendi and K-pop boy band GOT7 member Jackson Wang sold out in a matter of hours.…