Retail in Asia had the pleasure of interviewing Sofia Boudjemia, Director of IWD’s Singapore branch, who shared key aspects on how leading brands can manage and improve their visual merchandising proc…
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EXCLUSIVE INTERVIEW with I-Display : The Advertag to enhance customer experience
Retail in Asia has met the Co-Founders Dr. Michael Lee (CEO), Dr. Ken Tseng (CTO), Mr. Ronald Ching (CMO) to know more about I-Display and their new projects.…
Athleisure and fitness centers on track for further growth in Asia Pacific
A growing awareness of health and wellness is driving Asia Pacific consumers to adopt a more active lifestyle, which in turn is spurring growth in sales of related sporting goods and apparel, along wi…
EXCLUSIVE INTERVIEW with Aesop: front-row staff is your best asset
Retail in Asia has met Suzanne to ask her how to engage the employees and turn them into brand ambassadors able to offer a unique in-store customer experience.…
Does in-store experience need a better brand storytelling?
Brick-and-mortar doors all over the country are shuttering, and as a result, it is more important than ever for brands and retailers to elevate their in-store experiences. Can a better brand storytell…
3 ways an app can drive in-store traffic
It might feel like we are seeing the beginning of the end for bricks-and-mortar shops. However, there are still major benefits to having a physical store with in-store shoppers, especially during the …