As Hallyu’s fandom expands globally in 2023 and beyond, key industries including fashion, beauty, food and drink, consumer tech, and gaming could reap significant benefits from these collaborati…
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Top Korean celebrities who became luxury brand ambassadors in 2021
Hallyu, or “Korean wave”, refers to the increasing popularity of South Korean culture in the world. To align with this global trend, luxury brands tap into the influence of Korean celebrities and are …