It was only in April that top Chinese KOL Gogoboi launched his own WeChat boutique “Bu Da Jing Xuan,” a platform on which he curates selections of goods from luxury e-commerce retailers like Yoox, Net…
.
Your one-stop source for retail intelligence in Asia
Gogoboi teams up with foreign brands to sell luxury on WeChat
For international luxury brands that hope to gain a share in China’s competitive retail scene, the real challenge for them is how they can best use these bloggers’ online fame to boost their sales pro…