Lotte Department Store is introducing its own running crew alongside a series of running-themed activations, as part of its strategy to capitalize on the growing Running Crew trend among Korea’s…
Lotte Department Store is introducing its own running crew alongside a series of running-themed activations, as part of its strategy to capitalize on the growing Running Crew trend among Korea’s…
On September 7, U.S. footwear maker Crocs Inc. announced its partnership with e-sports firm Gen.G for a new collaboration with Zepeto, the Korean metaverse app.…
China’s fragrance market has long been dominated by international brands such as Chanel and Dior. As young consumers become more interested in domestic brands and unique scents, niche Chinese fragranc…
Chinese consumers are increasingly looking for new experiences and flavours when it comes to the Food & Beverage market. As a result, brand loyalty to food brands has dropped, and new product dev…
Asia Pacific (APAC) markets have been looking beyond the pandemic to focus on post-Covid-19 growth. Although geographically distant, the APAC region is not immune to soaring commodity prices and suppl…
It has become top of mind for brands in our region to engage with the next generation of shoppers as they seek to build a brand for the future, and rightfully so. Asia is currently home to a quarter o…
Rising popularity of aspirational luxury products, increasing internet penetration among the local millennials and Gen Z, and the active engagement of brands on social media have combinedly facilitate…
Japanese cosmetic and skincare brand SK-II has released the “PITERA™ & Me” campaign, directed by and starring the next generation of Gen Z celebrity ambassadors: MINA from K-POP group…
Generation Z has become the fastest-growing consumer cohort of imported goods in China according to Alibaba. The number of shoppers born after 2000 grew more than 70 percent on Alibaba cross-border ma…
JD.com has welcomed a series of niche fashion brands to open their flagship stores on JD.com, catering to these youngsters who are passionately pursuing the finer things in life.…