Swiss luxury watch brand TAG Heuer unveiled a new limited edition timepiece in honor of its brand ambassador Son Heung-min, one of Korea’s top sports stars playing for Tottenham in the English Premier…
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Alipay invests in China’s women’s football team
Chinese e-commerce payment provider Alipay has pledged to invest 1 billion yuan ($145 million) in China’s women’s football. …
Rakuten sign up as FC Barcelona’s new main global partner
Rakuten will become the main global sponsor of FC Barcelona and appear on the front of the first team’s jersey for the next four seasons, beginning in 2017/18.…
Adidas opens its first football flagship store in Guangzhou
Adidas has opened its first football flagship store in the world in southern China’s Guangzhou Teemall.…
Tim Cahill’s fashion brand launches in China via JD.com
International soccer icon and China Super League star Tim Cahill is entering the China fashion market through a partnership with JD.com.…