China’s Florasis (Hua Xizi), an emerging makeup brand, has opened its first offline flagship store by the West Lake in Hangzhou. The 1,000-square-metre store embodies the philosophy of traditional eas…
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Florasis on making a splash in the C-beauty industry
Retail in Asia had the pleasure to catch up with the brand, together we discussed a few milestones Florasis has achieved, the brand’s KOL tactics and its omnichannel strategy.…
Florasis partners with the Asian Games Hangzhou 2022
C-Beauty brand Florasis announced on 5th April that the brand has been named the Official Supplier of Makeup Products and Makeup Service for the Asian Games Hangzhou 2022.…
Diving into the success of C-beauty brand Florasis
Launched in 2017, C-beauty brand Florasis has been attracting young consumers by combining tradition with modern e-commerce tactics. The digitally native brand’s annual gross merchandise value (…