A growing awareness of health and wellness is driving Asia Pacific consumers to adopt a more active lifestyle, which in turn is spurring growth in sales of related sporting goods and apparel, along wi…
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Asics tapped a DJ for its new brand campaign
Asics is debuting a new brand campaign called “I Move Me,” which features DJ Steve Aoki. The athletic shoe and apparel company aims to reset what shoppers know its products for.…
China’s Tongfang Kontafarma to move into fitness
Tongfang Kontafarma will acquire a significant stake in Singapore’s True Group, which comprises True Yoga and True Fitness, according to a press release by the latter on Tuesday (May 30).…
Nike’s profit rises on stronger demand in U.S. and China
Nike Inc.’s quarterly profit rose 7% amid stronger demand in the U.S. and China, and executives defended the company’s performance amid heightened sportswear competition.…
Fitness retailer Whatever It Takes soft opens in Hong Kong
Hong Kong’s newest fitness retailer Whatever It Takes has opened a shop on SoHo’s Elgin Street, after a series of successful pop-ups.…
KFit to become a marketplace for local services
KFit, one of Asia’s most-funded clones of U.S.-based subscription fitness service ClassPass is pivoting to local services.…
Demand for fitness products grows in China
Demand for fitness in China has become one of the top ten drivers of the consumer market.…
3 characteristics of Chinese consumers you should know
Get to know three major characteristics of today’s Chinese consumer with an insightful piece by Helen H. Wang.…