China’s advertising sphere will only become more crowded forcing brands to be more innovative to stand out.…
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How to be a successful KOL in China?
China’s Mr Bags, Tao Liang, talks about being a KOL and the country’s favourite handbag influencer.…
Alibaba to overtake Baidu to lead China’s digital advertising market
Alibaba digital ad revenue expected to be US$12.05b in 2016, within a national spend of US$41.66b.…