In the fifth installment of our Metaverse series, we focus on brand counterfeiting in the virtual world. Luxury brands have always been confronted with this issue in the real world and the recent rise…
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Supreme Italia loses its trademark registrations in China
Just weeks after its second store opening in Shanghai and amid months of ongoing legal battles with Supreme, counterfeit organization Supreme Italia is losing its trademark registrations in China .…
What’s the deal with the new (fake) “Supreme” store opening in Shenzhen?
The fake store has gone to extremes to replicate the original Supreme store experience, with identical interior fixtures, hip-hop playing, and even the same plastic bag.…
Alibaba enhances anti-counterfeiting measures
In its latest efforts to promote brand safety and protection on its platforms, ecommerce giant Alibaba today unveiled enhancements to its intellectual property (IP) protection platform.…
Top 10 controversies in China’s luxury industry for 2016
From geopolitical disputes to debates over cultural appropriation, China tends to be a place where it’s easy for foreign brands to get embroiled in controversies no matter how hard they try to avoid i…
Luxury brands get tough with counterfeiters
After years of debate in the luxury industry about how to publicly tackle counterfeit goods, a growing number of high-end names from Gucci to Moncler and Alexander Wang are suing sellers of fakes.…
The fight against counterfeiters: New technologies and tools
Luxury and fashion brands are fighting back against counterfeiters with new digital technologies.…