The way Asian shoppers are influenced when making luxury purchases in 2022 has transitioned from more traditional channels to digital marketing methods. According to Bluebell’s Asia Lifestyle Consumer…
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Amorepacific collaborates with BTS
Korea’s beauty company Amorepacific collaborated with Korean boy band BTS on BTS | Amorepacific Lip Sleeping Mask Purple Edition.…
Samsonite RED collaborates with BTS on a collection
Samsonite RED, the global contemporary business casual bag brand, launches ‘BTS X Samsonite Red’ collection, combining the musical theme of BTS’ song ‘Dynamite’ and the &…
RIMOWA partners with BTS for the reality show ‘BTS BON VOYAGE’
RIMOWA follows celebrated global pop brand BTS as they tour New Zealand for their reality show ‘BTS BON VOYAGE Season 4.’…
BTS x Uniqlo collaboration
Expect long lines, and perhaps a stampede, at Uniqlo stores around the world as the Japanese company debuts a capsule collection with K-pop supergroup BTS.…
Retailers going after BTS fans
Retailers are enjoying brisk sales of cosmetics and other goods advertised by K-pop boy band BTS which is garnering unprecedented global fame with its ongoing world tour “Love Yourself: Speak Yo…
Korea’s homegrown characters going global
Korea’s home-grown characters are gaining increasing popularity abroad, buoyed by the country’s advanced information technology and the increased popularity of hallyu.…