Chinese bloggers sell so well on social media like no KOL abroad. Why? This article answers this question from two perspectives: Chinese users and the commercialization of Chinese influencer marketing…
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Givenchy wins on Gogoboi’s new E-Commerce channel
It was only in April that top Chinese KOL Gogoboi launched his own WeChat boutique “Bu Da Jing Xuan,” a platform on which he curates selections of goods from luxury e-commerce retailers like Yoox, Net…