Mattel reported a 1 percent downturn in sales, with contracting North American sales partially offset by Asia Pacific and Europe.…
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Guo Pei doll by Barbie arrives just in time for Chinese New Year
As part of the Chinese New Year celebration on January 22, Barbie will release a second limited-edition doll designed with Chinese fashion designer, Guo Pei. SEE ALSO: Moncler Genius announces [……
Barbie collaborates with Balmain on fashion collection and exclusive NFTs
Mattel, Inc. announced the partnership between the Barbie brand and French luxury fashion label, Balmain. Developed as a celebration of both Barbie and Balmain’s combined impact on fashion and g…
Love, Bonito collaborates with Mattel on a limited-edition collection
To mark the initiation of its social impact arm, LBCreate, Love, Bonito, Southeast Asia’s largest omni-channel women’s fashion brand, has partnered with global toy brand, Mattel, to offer a limited-ed…
Barbie’s 60th birthday in Hang Lung shopping malls
This summer, legendary icon of sass and style, Barbie, is bringing her 60th birthday celebration to Hong Kong. …
Vive Cake Boutique celebrates Barbie’s Diamond Anniversary
This summer, celebrity-loved patisserie, Vive Cake Boutique, welcomes its first collaboration with Mattel’s Barbie to celebrate the iconic doll’s 60th anniversary.…
Mattel and Alibaba join forces for China E-Commerce push
Mattel has inked a strategic partnership with e-commerce giant Alibaba to help the toy maker more aggressively sell core brands like Fisher-Price and Barbie to mobile-savvy Chinese parents.…