Nike collaborates with BBH China to develop a digital inspiration library to foster creativity in order to rekindle enthusiasm and re-engage China’s youth.…
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Alibaba invests US$60 million in AR startup Nreal
Nreal, an augmented reality (AR) glasses maker, announced on 30th March that the company had raised $60 million in a funding drive led by Alibaba Group.…
Goat launches a try-on feature on app
Sneaker platform Goat has launched a Try-On feature in their app that uses AR technology to allow users to see what they would look like wearing rare and exclusive sneakers.…
‘TUMI Scandinavia Lodge’ opens at Pacific Place, Hong Kong
TUMI enhances customer experience with VR.…
Beauty shopping gets AR upgrade
Hyundai Department Store’s online mall has launched an augmented reality (AR) service that allows customers to virtually try on makeup products, the retailer announced.…
Zara experiments AR in its stores
Zara will unveil an augmented reality experience running for two weeks in select stores worldwide.…
Amazon : AR will change how we shop
Shoppers are beginning to give AR more attention on the site, particularly when viewing function-driven, feature rich, high-consideration purchase, such as furniture.…
INFINITI’s views on its future consumer
INFINITI Motor Company Ltd. and Nest, a leading venture capital firm and innovation partner, announced the official launch of the INFINITI LAB Global Accelerator 3.0 under the theme of “The Future Con…
5 reasons why AR will be bigger than VR
According to BI Intelligence reports, the virtual and augmented reality market opportunity combined is estimated to be $162 billion by 2020. Find out why AR is forecast to bring in more revenue than V…
Retail tech: New technologies in the fashion world
Discover the difference between retail tech and fashion tech, and what new technologies lie ahead in the future of retail.…