Launchmetrics, Brand Performance Cloud for the Fashion, Luxury & Beauty (FLB) industries, announced the acquisition of PARKLU, China’s influencer analytics platform.…
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The Gap makes plan to attract younger customers
Arthur Peck, CEO of The Gap, said that his company will have to battle for a younger customer and get the best yield out of a promotional retail environment.…
Japan’s Asics invests in UK’s Aura Vision
Japan’s Asics announced it has taken a stake in UK start-up Aura Vision, as the sportswear invests in data analytics and innovative retail.…
How retailers could make use of analytics
EBay is testing whether one of the most effective approaches to shopper engagement exists outside the aisle by adopting an algorithm that may be best recognized for picking actual rhythms.…
Personalisation: Myth and Reality
In today’s challenging and dynamic retail environment where the customer expectation is evolving, personalisation is a must have retail tactic to differentiate a retail brand from a competitor.…
5 reasons every retailer needs social media analytics
Retail is no longer a one-sided conversation where brands tell consumers what to think, do and buy. Today, it’s often the other way around, with customers being very vocal about what they like a…
Retail engagement specialist Sprooki appoints Bob McKinnon as chairman
Retail engagement specialist Sprooki, set up by two former Fairfax digital executives, has named former Westpac CIO Bob McKinnon as chairman.…
5 tips to improve the retail customer experience
In order to help your customers move through the purchase process, here are five ways to utilize data and analytics to strengthen your retail brand and its sales.…
Are retailers reading your mind using data analytics?
As consumers evolve, they begin expecting and even demanding highly contextual personalized experiences. Here’s what retailers can do to meet these expectations.…
Capillary Technologies opens Shanghai HQ
Capillary Technologies, a leading CRM provider that helps retailers intelligently engage with their customers, has announced that it has expanded its presence in the China market with headquarters in …