Cosmetics brand Laneige, run by Amorepacific, undergoes a brand renewal for the first time in five years, in a bid to strengthen its moisturizing skincare portfolio, the company said.…
Amorepacific’s painful dilemma
As flagship brand Sulwhasoo suffers, Amorepacific shifts focus to strengthen luxury cosmetics and overseas sales.…
Innisfree lands in the Philippines
Innisfree opened its first store in the Philippines with hopes to expand its presence in the bourgeoning Southeast Asian market.…
Spotlight on ASEAN for Korean retail, beauty and entertainment biz
Southeast Asia is becoming the center stage for South Korean businesses to expand their global presence, retail conglomerates have been successfully tapping into the markets.…
Korean makeup companies paint new face of beauty
Korean cosmetic firms jump into global makeup market following k-beauty trend.…
Amorepacific opens outdoor public exhibition on Jeju
South Korea’s leading cosmetics company Amorepacific is holding an outdoor public exhibition on Jeju Island until October 14, featuring natural aspects of Jeju, like its volcanic topography.…
Luxury cosmetics brand Hera opens store in Singapore
Luxury beauty brand Hera under South Korea’s largest cosmetics conglomerate Amorepacific Group has opened its first store in Singapore that is expected to serve as the Korean beauty brand’s gateway to…
Virtual makeup shopping for Galaxy S9
Amorepacific, Korea’s largest cosmetics company, said that it would let customers try out makeup virtually using the Bixby feature on Samsung Electronics’ Galaxy S9 and Galaxy S9+ smartphones.…
Is heyday gone for AmorePacific?
AmorePacific seems to be in a quandary, with the country’s fair trade watchdog investigating the cosmetics giant amid declining performance.…
AMOREPACIFIC Group to enter Australian market
Laneige, opened in Sephora is the first brand to enter the Australian market for AMOREPACIFIC group.…