Smack dab in the middle of the holiday season, Facebook Inc. is testing a new ad unit that lets retailers showcase multiple products in a single ad that appears in users’ news feeds.…
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With 92% of luxury brands on Wechat, here’s how they can step up their game
While the number of luxury brands on WeChat has grown by 87 percent over that past two years, the industry still has much work to do when it comes to reaching Chinese consumers.…
Ads can engage Japanese, but it’s hard
Some 94% of Japanese consumers say they would consider using ad blocking software, the highest proportion in the world, according to a recent survey that reveals most brands still fail to adopt a non-…