adidas Original teamed up with Tencent Music Entertainment Group’s virtual music festival TMELAND to host “Landing on OZ Future Concert” on 22nd May. The event, which drew 1.3 million people, fe…
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Adidas sees China sales plunge 35 percent, while Under Armour sales dip 14 percent in APAC
Global sportswear company Adidas reported a 0.6 percent revenue decline for the first quarter, as sales declines in its eastern markets offset double-digit growth in the west.…
adidas launches AI generated avatar creation platform
adidas is set to launch the world’s first personality-based AI-generated avatar creation platform, which allows each avatar to freely roam across over 1500 apps and games.…
adidas implements new Certified Material Compliance solution
TrusTrace, a product traceability and supply chain transparency platform within fashion and retail, announced the launch of TrusTrace Certified Material Compliance, a one-stop solution that enables ne…
adidas names new Head of Greater China business
German sportswear brand adidas announced the appointment of Adrian Siu as the new Head of the Greater China business. He will take over from Jason Thomas, who became adidas Greater China’s manag…
adidas opens new concept store in Indonesia
adidas’ new concept store, Stadium 2.1, opened its door in West Mall, Grand Indonesia on 14th October.…
adidas partners with thredUP on a resale program
Leveraging thredUP’s Resale-as-a-ServiceⓇ platform and expertise, adidas’s Choose to Give Back program invites consumers to send used product from any brand back to adidas via the adidas C…
Authentic Brands Group to acquire Reebok
adidas announced that it has entered into a definitive agreement to sell Reebok to Authentic Brands Group (ABG) for a total consideration of up to US$2.4 billion, with the majority to be paid in cash …
Adidas announces financial results
Adidas reported its sales up 55 percent in the second quarter.…
Timex Group and adidas enter global licensing agreement for watches
Timex Group, a watchmaker, and adidas, a sporting goods company, have entered into a global licensing agreement for watches.…