Adidas announced on November 4 that it is in talks with Puma’s soon-to-departed chief executive officer, Bjorn Gulden, as the German sportswear giant looks for a successor to replace Kasper Rorsted [&…
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Balenciaga’s Yeezy Gap drops in Tokyo and Shanghai
For the first time, Yeezy Gap Engineered by Balenciaga is launching in-store outside of America, taking over the GAP flagship stores in Tokyo and Shanghai. The new retail pop-ups will operate like the…
adidas and Starbucks retail spaces to debut in Shell Philippines
In order to boost revenues beyond fuel, Pilipinas Shell Petroleum Corp, the publicly listed Philippine arm of Shell Plc, plans to build retail shops and restaurants in a third of its petrol stations b…
StockX data indicates that brand collaborations are crucial to success
The fashion industry is filled with collaborations. Recently, several collaborations have been announced between Wood Wood and Adidas, Other Stories and A.W.A.K.E., Puma and Tracksmith, Gant and Wrang…
Despite an increase in sales, adidas’ operating profit declines in Q2
adidas is facing incongruent results from their western and Greater China markets. The company’s traditional market is thriving despite continued challenges in supply and demand. However, the impacts …
The Supermart by ZALORA x adidas opens at Bugis Junction
ZALORA and Adidas collaborated to open The Supermart pop-up store in Singapore to boost the sportswear brand’s presence on the e-tailer’s platform. This project aims to strengthen Adidas’s…
adidas hosts “Landing on OZ Future” with Tencent Music Entertainment
adidas Original teamed up with Tencent Music Entertainment Group’s virtual music festival TMELAND to host “Landing on OZ Future Concert” on 22nd May. The event, which drew 1.3 million people, fe…
Adidas sees China sales plunge 35 percent, while Under Armour sales dip 14 percent in APAC
Global sportswear company Adidas reported a 0.6 percent revenue decline for the first quarter, as sales declines in its eastern markets offset double-digit growth in the west.…
adidas launches AI generated avatar creation platform
adidas is set to launch the world’s first personality-based AI-generated avatar creation platform, which allows each avatar to freely roam across over 1500 apps and games.…
adidas implements new Certified Material Compliance solution
TrusTrace, a product traceability and supply chain transparency platform within fashion and retail, announced the launch of TrusTrace Certified Material Compliance, a one-stop solution that enables ne…