Coty Inc. announced that it has renewed its long-term license agreement with Adidas, as the German sportswear giant looks to take its Active Skin and Mind range to China.…
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Adidas Q2 sales flat on last year, Greater China up 16 percent
German sportswear giant Adidas revealed second quarter revenues were flat versus the prior-year level at EUR 5.34 billion (USD 5.89 billion), as top-line development continued to be impacted by the co…
Adidas global human resources, people and culture chief steps down
Germany’s Adidas has announced the resignation of Amanda Rajkumar for the board role of global human resources, people and culture, effective July 15. SEE ALSO: Adidas to release Yeezy inventory…
Adidas to release Yeezy inventory, completing split from Kanye West
Adidas, which said it explored “multiple scenarios” for releasing its remaining inventory of Adidas Yeezy products, has divulged it will begin unloading items, with an initial release set …
Adidas Greater China sales take massive hit
German sportswear giant Adidas announced on March 7 total revenues for the year 2022 grew just 1 percent, reflecting increases in all market segments except for Greater China. …
How to succeed in China with co-brand marketing
According to the 2021 Global Fashion IP White Paper, more than 130,000 co-branded products were released in 2019. With an unprecedented outbreak in recent years, co-branding has become a magic [……
The best Asia pop-up concepts of 2022 so far
In recent years, pop-up concepts have grown to become a key marketing strategy for brands looking to increase their engagement with customers. The trend is part of what can be […]…
Puma CEO to lead Adidas next year
Adidas announced on November 4 that it is in talks with Puma’s soon-to-departed chief executive officer, Bjorn Gulden, as the German sportswear giant looks for a successor to replace Kasper Rorsted [&…
Balenciaga’s Yeezy Gap drops in Tokyo and Shanghai
For the first time, Yeezy Gap Engineered by Balenciaga is launching in-store outside of America, taking over the GAP flagship stores in Tokyo and Shanghai. The new retail pop-ups will operate like the…
adidas and Starbucks retail spaces to debut in Shell Philippines
In order to boost revenues beyond fuel, Pilipinas Shell Petroleum Corp, the publicly listed Philippine arm of Shell Plc, plans to build retail shops and restaurants in a third of its petrol stations b…