Retail in Asia

In Trends

Super barcodes link smartphones to web

Retailers and advertisers always hope to get consumers’ attention using new technology, and QR codes are one of them. But are they the next leap in barcode technology?

Abbreviated from Quick Response code, the square barcode symbols which take you online when you point your smartphone at them are popping up everywhere, from tram advertisements to magazines. Insiders think business cards will be next to use QR codes to transfer contact details into a smartphone.

"We won’t need to bother inputting numbers and e-mails into our smartphones anymore," said Simon So Wing-wah, an assistant professor in information technology at the Hong Kong Institute of Education. "All you need to do is scan the QR code, which will display the contact details on the smartphone, and you can decide to save it or not."

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