Economic adulteration and counterfeiting of global food and consumer products costs industry USD10-15 billion per year, according to a Grocery Manufacturers Association and A.T. Kearney Research.
The new study, titled "Consumer Product Fraud – Detection and Deterrence: Strengthening Collaboration to Advance Brand Integrity and Product Safety," uncovers motivational drivers for economic adulteration(1) and the structural weaknesses at both the industry and governmental levels that have inadvertently created opportunities for economic adulteration to thrive. The study concludes that a fundamental change in the way industry and governments respond to product fraud and ensure product safety is critical to minimize risk and protect consumers.
To view the full Study Consumer Product Fraud – Detection and Deterrence: Strengthening Collaboration to Advance Brand Integrity and Product Safety, visit: A.T. Kearney.
(Source: A.T. Kearney)