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Starbucks’ USD10,000 offer to change your coffee cup

A group called The Beta Cup claims that in North America alone 65 percent of people drink coffee, or nearly two out of three. If every one of those people drink five cups a week on the go, that’s about 58 billion cups thrown into landfills every year.

The group claims this is the equivalent of 20 million trees and 12 billion gallons of water used to make the cups.

So what is Starbucks doing about it?

(Source: CNBC)