Retail in Asia

Asia and Rio’s picks for the week

Starbucks partners with Pokémon Go in Asia

Starbucks x Pokemon Go

Starbucks announced that its stores in select Asia markets are transforming into PokéStops and Gyms in Pokémon GO, a location-based AR game with more than 1 billion downloads worldwide.

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Adventurous Pokémon GO trainers in Hong Kong, Indonesia, the Philippines, Singapore, and Thailand can visit nearby Starbucks locations to discover Pokémon, join battles with their Pokémon teams, and pick up their favorite Starbucks treats to enjoy on-the go.

With the health and well-being of Starbucks partners (employees) and customers top of mind, the app’s increased range and additional features for socially-distanced connection will help Pokémon GO and Starbucks fans enjoy the world of Pokémon in more exciting ways.

“Starbucks and Pokémon GO both represent important gathering spaces for community, both online and offline,” said Erin Silvoy, vp product and marketing, Starbucks Asia Pacific.

“Starbucks is excited to offer our customers in Asia more ways to connect with the world of Pokémon GO, and for Pokémon GO trainers to enjoy the premium Starbucks Experience on their adventures,” continued Erin.

“Niantic’s mission is ‘Adventures on foot with others,’” said Gary Chang, APAC business development lead at Niantic.

“In partnership with Starbucks, we can bring our shared values of health and well-being together in this exciting experience for customers and trainers,” added Gary.

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Since introducing the world to a new genre of mobile gaming – location-based AR games – Niantic has been working with brick-and-mortar brands like Starbucks across the world to offer customers new experiences focused on movement and exploration.