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Starbucks formally opens first store in Ho Chi Minh city

Starbucks Coffee formally opened a two-story, 4,000-square-feet flagship in Ho Chi Minh City on Thursday, its first store ever in Vietnam.

John Culver, president, Starbucks China and Asia-Paciic, said Vietnam’s capital city is only the first stop for the global coffee company, which aims to open stores in key metropolitan cities across Vietnam, including Hanoi in the future.

The store in Ho Chi Minh City is located at the lifestyle neighborhood of of Ho Chi Minh’s District 1 at the  junction of the bustling Nga Sau Phu Dong, which makes it highly accessible to shoppers and tourists.

Huynh Khanh Hiep, Deputy Director of Ho Chi Minh City Department of Industry and Trade, officiated the launch.

As previously announced, Starbucks has granted Hong Kong Maxim’s Group subsidiary, Coffee Concepts (Vietnam), the licensing agreement to operate Starbucks stores and to maximize the growth potential of the Starbucks brand in Vietnam.

The new store features numerous décor items that have been sourced locally, repurposed and given a new life in the first Starbucks store, including the distinctive Starbucks community table, whose teakwood surface was recycled from a local villa, and an old ‘ba gac’ (bicycle), which was traditionally used to transport goods around the city in the past, now stands as a central piece of art.

At the opening, Starbucks premiered its latest espresso beverage innovtion, the Starbucks Asian Dolce Latte. Motivated by how coffee is favored in many parts of Asia – strong, yet smooth and flavored, the new Starbucks Asian Dolce Latte has been inspired by Vietnam’s coffee culture and habits as well and was developed specially for the Asian market.