Retail in Asia


SSP to open F&B outlets at new Huaguoshan International Airport in China

SSP Group announced on 4th March that the company has secured a deal to develop the F&B offering at the new Huaguoshan International Airport, serving the port city of Lianyungang in Jiangshu, China.

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SSP will play a central role in the development of Huaguoshan Airport’s food beverage portfolio. The company will operate five concession units throughout the airport, with two landside and three airside under the three to five-year contract.

The company will  introduce passengers to a mix of international brands, including SSP’s own coffee brand Ritazza, fast food chain Burger King, Chinese restaurant A’Xiang Rice Noodle and Sichuan cuisine restaurant Rong Li Ji. Reflecting how customer experience expectations have shifted since the start of the pandemic, the F&B units will be self-service and mobile ordering enabled.

The introduction of Rong Li Ji at Huaguoshan Airport marks SSP’s first venture with the Chinese brand. Further units are expected to open at other locations across the region at a later date.

“Our partnership with Huaguoshan Airport enables us to demonstrate our expertise and commitment to adapting to meet changing customer expectations. Over the past two years, we have seen a marked shift in the way customers wish to interact with F&B outlets. With this latest contract win, we endeavour to elevate the experience that customers have come to expect from us through the implementation of digital ordering services. Passengers that visit Huaguoshan Airport can now order from their favourite local and international brands in the way that suits them,” said Jonathan Robinson, SSP CEO Asia-Pacific.

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Rong Li Ji, A’Xiang Rice Noodle, Burger King and the first of two Ritazza units are now welcoming customers. A second Ritazza unit in the international terminal will open later in the year.

Still in the first phase of construction, the airport will be the third largest in Jiangshu when it’s completed.