Retail in Asia

In Trends

Sony aims to rebuild product portfolio

Sony, the Japanese electronics group, is seeking to "rebuild" its product portfolio, reflecting a past failure to keep up with its rivals.

Kazuo Hirai, Sony’s in-coming chief executive, has revealed his "key initiative" going forward will be "rebuilding Sony’s electronics business", from televisions to mobile phones.

The impetus behind these moves has resulted from the USD2.1 billion loss posted by the company during its most recent reporting quarter and an anticipated USD2.9 billion loss for the year ending in March 2012.