Retail in Asia

In Trends

Singapore’s Sprooki gets new funding to expand mobile retail system across Asia

Asia’s first mobile retail system provider Sprooki has raised another SGD0.59 million (USD483,024.63) in seed funding, taking the company;s total funding to date to SGD1 million (USD 818.634.78).

The round was led by Singapore and US-based incubator, Get2Volume, in partnership with the National Research Foundation’s Technology Incubator Scheme (TIS).

Claire Mula, Managing Director and Co-Founder of Sprooki, said the new funding will enable the company to expand its footprint in international markets and explore more partnerships with Asia’s finest malls and retail brands.

Sprooki’s system of customizable mobile applications and hosted web-based campaign management system provides retailers with an end-to-end solution for engaging mobile shoppers. The system uses the latest in location-aware technology, mobile commerce, sophisticated campaign management tools and data tracking to deliver more relevant, targeted offers and messages to shoppers.

The company launched its first proof of concept service in October 2011 with the iconic Orchard Road shopping mall, 313@somerset. Within four weeks, more than 35,000 product offers were viewed and double-digit mobile sales conversion experienced.

Malls immediately see the value in the service and 313 have been among the first to license the technology under their own brand. The platform has rapidly evolved its feature offering based on its in-market experience, extensive geo-purchase consumer data and mobile user research.