Retail in Asia


Singapore’s Raffles City to expand its tenant mix after revamp

Raffles City, a fashion and lifestyle shopping mall in Singapore,  announced that its asset enhancement initiative will be completed in Q4 2022 with a slate of new  international brands opening up progressively.

SEE ALSO: CapitaLand strengthens its omnichannel strategy

The mall rejuvenation, which started in late 2021, will reconfigure about  111,000 square feet of the retail space to include over 50 new brands across Levels 1 to 3. Shoppers can expect a curated mix of brands across fashion, beauty and lifestyle categories such as Acqua di Parma, Sephora, L’OCCITANE, Lululemon, Marks & Spencer, Paris Baguette x teatra and Venchi. 

Italian lifestyle and fashion company Acqua di Parma kicked off the first entry of new stores when it opened its first flagship store in Southeast Asia at Raffles City on 30th March 2022. Spanning close to 1,000 square feet, the store comes complete with its first Barbiera in Asia Pacific, offering Italian shaving and men’s grooming services.

“Raffles City’s rejuvenation plans are part of our continuous efforts to keep us on the pulse of the rapidly evolving shopping and lifestyle needs of our shoppers. Our new tenant mix has been carefully curated to cater to the diverse demographics who frequent our mall, especially those who seek more than just gratification and the discerning ones who appreciate the finer things in life,” said Mr Steve Ng, General Manager of Raffles City Singapore.

To better connect and engage with its loyal shoppers, the mall will also focus on its by-invite-only Raffles Prestige membership by offering bespoke VIP experiences, including exclusive invitations to events and previews, priority concierge services and personalised gifts, to name a few.

Together with its established hospitality assets: two five-star hotels – Fairmont  Singapore and Swissôtel The Stamford, as well as dining options, the  rejuvenated Raffles City will become an upscale integrated retail and lifestyle hub in the Downtown Civic District area.

SEE ALSO: CapitaLand Development acquires Singapore’s JCube Mall

With the opening up of Singapore to fully-vaccinated travellers, the mall rejuvenation  will also welcome tourists with new offerings, including the newly-launched CapitaLand Malls’  Tourists Privilege Programme that rewards tourists with shopping and dining deals,  eCapitaVouchers and complimentary premium airport transfers with minimum spending at Raffles City or other selected CapitaLand malls.