Retail in Asia

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Singapore’s Luvenus Jewellery opens at HKIA

Anjaylia Chan joined Luvenus Jewellery’s MD Mr Parthiban and InvestHK’s Associate Director-General Dr Jimmy Chiang at the grand opening

Singaporean jewellery specialist Luvenus has opened its first shop outside its native country, at Hong Kong International Airport Terminal 2.

The 65sq m store, which opened on 26 July, is said to be a major step in the company’s plans to expand in global travel retail.

Luvenus specialises in 22ct and 24ct gold jewellery, diamonds and gold bullion bars. Its vision is to be the “leading purveyor of the world’s finest gold jewellery”.

Luvenus Head of Strategy Suresh Keerthi said the company is seeking opportunities in other Asian airports. Macau and Mainland China are earmarked as key growth targets.

“In travel retail we have been bidding for several airports. Our next plans are to enter markets like Thailand, Indonesia, Brunei and Malaysia,” noted Keerthi. He added that developments further afield, in Australia and the USA, were also under consideration.

Luvenus, which takes its name from Luminous and Venus – symbolising beauty and light – opened its first shop in Singapore Changi Airport Terminal 2 in 2012. A second Changi outlet opened in T1 in 2013, followed by two further stores in the city.