Amid a landscape of digital commerce’s dominance, Singapore-based womenswear brand Love, Bonito enters the Philippine market with its first brick-and-mortar store in Ayala Malls’ Greenbelt 3.
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Love, Bonito‘s physical opening comes after five years since offering its products in the Philippines via e-commerce.
“We know the malling culture is huge here in the Philippines and we’re excited to finally put down our roots,” said Dione Song, CEO of Love, Bonito, in her speech at the opening event.
“We have received overwhelming support from the Filipina community, experiencing 90 percent year-on-year growth last year solely through online orders. Based on customer data gathered across both digital and physical touchpoints, we’re finally launching our first brick-and-mortar store, with unique elements that cater to the Filipina customer,” continued Song.
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Spread across 2,000 square feet, the new store offers a seamless shopping journey for patrons.
Featuring innovative elements such as an electronic fitting room queue system to minimise wait times and wheelchair-accessible aisles, Love, Bonito outlines inclusivity and customer satisfaction in the store.
“After five years of shipping to the Philippines, we’re thrilled to announce the opening of our very first permanent store here,” said Rachel Lim, co-founder of Love, Bonito. “With our physical store, our Filipina customers can now experience our collections firsthand, join workshops, styling sessions, and be part of our vibrant community events.”
From its inception as the digital blogshop BonitoChico on the Livejournal platform to its evolution into Love, Bonito in 2010, today the brand has over 20 stores spanning key international markets such as Singapore, Cambodia, Hong Kong, Indonesia, Malaysia, and now the Philippines.
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Recent milestones, including the launch of its seventh store in Singapore’s Tampines 1 shopping mall and the debut of a rebranded pop-up in Hong Kong’s K11 Art Mall, add to Love, Bonito’s expansion in 2024.