Retail in Asia


Singapore’s Flash Coffee to further Southeast Asia, South Korea expansion, raises USD 50M in Series B round

Singapore-based coffee chain Flash Coffee has completed its Series B financing round, raising USD 50 million. The funds will be channelled toward achieving group-level profitability and extending the chain’s footprint across Asia Pacific to Singapore, Indonesia, Thailand, Hong Kong, and South Korea.

SEE ALSO: Inside Starbucks’ ‘Greener Stores’ in Southeast Asia 

In Bangkok, Thailand. Source: Flash Coffee

Led by White Star Capital, other existing investors including Delivery Hero, Geschwister Oetker, and Conny & Co, participated in the financing round, with several raising their stake in the company.

Flash Coffee has expanded rapidly in the past two years and says stores are “solidly profitable” across the region, anticipating group-level profitability by 2024.

In Gyeongbok-gung, Korea. Source: Flash Coffee

The company plans to continue investing further into Southeast Asia’s most populous country, Indonesia, which Flash Coffee says is its most mature market and the site of a fast-growing middle class. Flash Coffee will open its next store in Indonesia in the city of Surabaya in July 2023.

A store in Bandung, Indonesia. Source: Flash Coffee

“With 100 percent of our 92 stores in Indonesia being profitable, we have found a solid product market fit and are eager to expand our presence into additional cities in Indonesia to further drive sustainable growth,” said David Brunier, Flash Coffee’s founder and chief executive officer.

SEE ALSO: A closer look at the emergence of local coffee shops in Asia Pacific 

Joe Wei, general partner at investor White Star Capital, remarked Flash Coffee “demonstrated impressive growth in a very short period of time.”

“We stand by the company’s mission to broaden access to premium coffee for consumers across Asia using the power of technology, and believe that the brand has resonated strongly with its audience. Flash Coffee is well-positioned to become a leading coffee chain in the region.”