Singapore fashion retailer FJ Benjamin plans to bring its in-house brand Raoul to shoppers in fashion capitals like New York and Paris, and expects the line to start contributing to its profits in 12-18 months, its chief executive said.
The company operates franchise stores of international brands like Guess and Givenchy, but also has its own label Raoul, which sells men’s and women’s fashion wear and accessories.
Besides ramping up sales in the US and Europe, FJ Benjamin has also set its sights on tapping into China’s booming affluent middle-income group.
(Source: CNBC)