Siam Piwat, a leading property and retail developer in Thailand, has joined forces with South Korean retail giant Hyundai Department Store to establish the Global Privilege Partnership. The scheme aims to provide exclusive privileges to members of ONESIAM and Hyundai, with the objective of fostering growth across both parties’ customer base.
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With a portfolio that includes destinations like Siam Paragon, Siam Center, and Siam Discovery, Siam Piwat Group has earned a reputation as a developer of global retail and lifestyle hubs. The company is also a joint venture partner of Iconsiam, ICS, and Siam Premium Outlets Bangkok.
The Global Privilege Partnership between Siam Piwat and Hyundai Department Store will offer exclusive benefits and services to members of ONESIAM and Hyundai.
By partnering with Hyundai Department Store, a major player in South Korea’s department store industry, Siam Piwat aims to attract high-quality tourists.
Siam Piwat’s chief customer officer, Panthep Nilasinthop, emphasised the company’s dedication to collaboration: “We continually strive to create phenomena and provide unconventional experiences to people.”
Hyundai Department Store members will also enjoy exceptional benefits and exclusive services, including elevated membership status, personalised assistance, restaurant reservation support, exclusive lounge access and more.
Myeongsung Yang, managing director of Hyundai Department Store, said: “Our objective is to showcase the excellence of Korean department stores and brands in Thailand. We firmly believe that partnering with Siam Piwat will unlock the potential for two world-class retail leaders with a shared vision of delivering a superior customer experience in every aspect.”
The signing of the Global Privilege Partnership enables Hyundai Department Store to expand its reach to a substantial number of Thai customers with significant purchasing power.
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The collaboration will offer ONESIAM members priority access queues at luxury brand stores in South Korea, welcome benefits, special discount coupons, complimentary gifts and drinks, access to exclusive lounges, and food and beverage coupons for designated outlets.