Retail in Asia

In Sectors

Philippines: Shoppesville positions itself as premier fashion destination

Shoppesville Arcade at Manila’s Greenhills Shopping Centre has embarked on a major modernisation project aimed at cementing its reputation as the city’s go-to place for fashion.

The refurbishment is part of a PHP20-billion (USD435.9-million) redevelopment of the 16-hectare shopping centre, aimed at doubling its retail space for rent.

"[Shoppesville has] stores that sell imported fashion finds, which is something that people have come to expect from us," says Lotta Soller, Special Leading and Marketing Manager for Ortigas & Co., which owns and manages Greenhills and Shoppesville. "But because they are small outlets, our stores carry inventory in limited quantities – when people buy a shirt or a dress from a Shoppesville store, they can be reasonably sure that they have an item that is both fashionable and relatively unique."