Retail in Asia


Shopline establishes headquarters in Singapore

Asia’s smart commerce platform SHOPLINE announced that it is positioning itself for global expansion starting with the establishment of its global headquarters in Singapore.

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Founded in 2013 and a member of the Silicon Valley-based 500 Startups accelerator in 2014, SHOPLINE is one of Asia’s biggest smart commerce platforms, with offices in Hong Kong, Taipei, Ho Chi Minh City, Bangkok, Guangzhou, Kuala Lumpur, Jakarta, Shenzhen and Singapore. To date, SHOPLINE has helped over 350,000 merchants start and scale their retail businesses, including brands such as Miniso, Linsy, AUKEY, Olympus, Moft, MedSpa. Joshua Qiao, General Manager of SHOPLINE 2.0 is now leading its globalisation efforts.

“The growing demands of business owners for a centralised e-commerce system and the need to build their own database fueled SHOPLINE to innovate, differentiate and lead the digital disruption through our platform, unique positioning, deep understanding of what our merchants need and localisation efforts,” commented Qiao.

The selection of Singapore as the new global headquarters for SHOPLINE was strategic. The location and connectivity of Singapore makes it ideal for a global hub. Coupled with the Singapore Government’s efforts in establishing a reliable and efficient infrastructure, as well as a conducive and pro-business environment, selecting Singapore was a unanimous decision among the senior leadership, reported the company in a statement.

To build a partner ecosystem that the merchants can leverage on, SHOPLINE has partnered with key Global Strategic Partners including Meta (Facebook, Instagram, Whatsapp), Tiktok and Google, and Payments and Fulfilments Partners including Paypal, Atome, Stripe, Ninja Van, HyperSKU and Kakaklo, in the bid to strengthen the platform capabilities of SHOPLINE to one that is seamless and omni-channel.

SHOPLINE is also gaining positive recognition from Singapore Associations and Academic Partners such as Textile and Fashion Federation (TaFF), Singapore Retailers Association (SRA), SMU Institute of Innovation and Entrepreneurship and Nanyang Polytechnic.

“Our partnership with SHOPLINE is aligned with our strategic goal of engaging industry partners to co-create opportunities for our learners to develop skills and competencies that meet industry needs. This will also strengthen our curriculum at the Nanyang Polytechnic (NYP) School of Business Management (SBM), ensuring that our learners stay relevant and ahead of the curve. In addition, as part of our Teaching Enterprise Project, a pedagogy unique to SBM, our learners will also apply their skills learnt to help companies leverage SHOPLINE’s SaaS platform to build their online presence and grow their e-commerce arm. We look forward to deepening our partnership with SHOPLINE to co-develop and co-deliver courses to our learners, and co-assessing and co-certifying this future pool of e-Commerce talents,” commented Ms Esther Ho, Director, Nanyang Polytechnic’s School of Business Management.

In the coming months, SHOPLINE is expected to expand its global support and capabilities to bolster its existing 1600-strong R&D team by recruiting more diverse talent in Singapore. This aims to bump up the workforce in Singapore and bring the SHOPLINE solution to address broader e-Commerce verticals in the market, all while continuing to further collaborate with the Singapore Government to digitise the nation.

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“The future of e-commerce lies in SHOPLINE’s disruptive approach in offering a full-featured all-in-one retail solutions platform. In collaboration with the Infocomm Media Development Authority (IMDA), SHOPLINE is humbled to be a pre-approved Productivity Solutions Grant (PSG) vendor that enables merchants to enjoy up to 70% of subsidy from their annual subscription costs, sharing and contributing to the actualisation of the Singapore Government’s vision to digitalize the economy and create a smart nation,” concluded Qiao.