Retail in Asia

In Trends

Shopee hungrily eyes huge Indonesian e-commerce market

Indonesia’s burgeoning e-commerce market pie is large enough for all players to get a decent slice to chew on, and there is therefore no need to worry about competition, according to Singapore-based mobile-first online marketplace Shopee.

Shopee says it does not need to steal customers away from other competitors because Indonesia’s market has room for everyone.

Shopee regional managing director Rainal Lu said Indonesia is the firm’s key market with a population of more than 250 million, citing that Indonesia shared with Taiwan the top two spots in terms of Shopee users. Currently, over 2 million downloads of its app have been recorded. Shopee also operates in Singapore, Thailand, Malaysia, the Philippines and Vietnam.