Retail in Asia

Pepsi, LG score in India

Advertisers including Pepsi, LG and Adidas have successfully combined sport and social media to engage Indian consumers.
NM Incite, a joint venture run by research firm Nielsen and consultancy McKinse…

Big brands getting green

Major brand owners like Nike, Wal-Mart and Target are teaming up in a wide-ranging effort to jointly enhance green standards.
The new Sustainable Apparel Coalition will establish a common index settin…

China’s Li Ning makes US push

Li Ning Co. is increasing its investment and marketing in the US as the Chinese sports-apparel maker attempts to become a global brand.
Li Ning will invest USD10 million in its US business this year a…