Retail in Asia

In Trends

Samsung leads Apple in China

Samsung is the clear leader in China’s burgeoning smartphone sector, posing a major challenge for Apple.

Gartner, the research firm, reported that Samsung held 24.3 percent of China’s smartphone segment at the end of 2011, measured against the 7.5 percent recorded by Apple’s iPhone.

Samsung has taken a diversified approach in the country since 3G services were rolled out in 2009, partnering with all three official network providers: China Mobile, China Telecom and China Unicom.