Retail in Asia

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Sachin Tendulkar’s Sach brand to launch toothpaste into Indian market

Retail major Future Group has roped in cricketer Sachin Tendulkar to co-create products for its private label portfolio, under which it will launch a product in the toothpaste category.

The Sach brand of toothpastes stands for performance and integrity like the cricketer, said head of Private Brands at Future Group Devendra Chawla.