Retail in Asia

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rue Madame opens flagship store in Causeway Bay, Hong Kong

Rue Madame Lee Garden new window

rue Madame announces its new flagship store at Lee Garden two in Causeway Bay opening in October.

SEE ALSO : Hong Kong-based fashion retailer Rue Madame launches online store

Set in the heart of Hong Kong’s prime and vibrant shopping district, the new concept store reinterprets the Parisian style with brand new decor and inspired details, bringing an authentic French shopping destination to all the fashion lovers.

With 1,300 square feet, the space is infused with the favourite elements of the Parisian street while keeping a sophisticated, warm and feminine home design. The Parisian rooftop view features a skyline of Paris is the first thing you will see upon stepping into the store; the aesthetic Versailles parquet floor echoes the French architecture on the wall.

Versailles parquet floor
Source: rue Madame

The store’s bespoke furniture is tailor-made in France. The half oval changing rooms are warmed by printed curtain and twist mirror. When the minimalistic metal lighting meets the black matt racks, it perfectly demonstrates the brand values and the design of modern elegance. Shopping around makes you feel like being a walk through from the street to an authentic Parisian home.

“I am so happy to introduce this new version of rue Madame. This store is much larger (the largest in Hong Kong in fact) to allow our dear customers to have a more elevated shopping experience with us while keeping a super warm and feel-good feeling. It showcases a number of exciting and exclusive brands that we curated mainly from France and the US,” says Ariane Zagury, Founder of rue Madame.

SEE ALSO : American Vintage opens store in Hong Kong’s K11 MUSEA

From a new plethora of designers, as well as some all-time favorites, rue Madame brings a lot of niches yet distinctly stylish labels from all over the world, including the Brooklyn-based designer brand Caron Callahan, the elegant and playful French girl style brand See by Chole, the French jewelry brand Marie Lichtenberg, feminine New York-based label Sea NY and French designer boho-chic brand Antik Batik.