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Rosé champagne “FLEUR DE MIRAVAL” to launch in Hong Kong


The Jolie-Pitt and the Perrin family, united the wine world with that of the arts, who made Chateau MIRAVAL a global success story, present a new venture collaboration with renowned cult champagne producer, the Péters family, Champagne Pierre Peter.

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The Péters family, who exclusively devoted to champagne for six generations who focus especially on the blanc de blancs, which it has made from its own grapes since 1919.

Brad Pitt unveils FLEUR DE MIRAVAL Rosé Champagne after 5 years of production Brad Pitt has been committed to creating this champagne house, which is not some new “celebrity wine,” but an authentic project combining wine growers’ expertise, skills and passion.

Fleur de Miraval is the culmination of five years of work, research and tasting, done in the utmost secrecy. It is the result from collaboration between Brad Pitt and the Péters family from Le Mesnil-sur-Oger, the producer of the renowned Pierre Peters Champagnes. The FLEUR DE MIRAVAL Exclusivement Rosé is a blend of 75 percent Chardonnay and 25 percent Pinot Noir, then aged in the dark cellars in Le Mesnil-sur-Oger for three years before being released.

The super star rose champagne is inspired by the legend of Provence-born Countess Fleur de Miraval who only drank rosé champagne in honor of her southern French roots. She particularly liked the grilled hazelnut aromas that develop as prestigious Chardonnay wines age, and the vibrant, fragrant fruitiness of the Pinot Noir wines obtained by using the saignée method and blended while still young to preserve their freshness.

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Hong Kong, one of the first Asian cities to launch the first edition, is already highly sought after as production was limited to just 20,000 bottles for worldwide distribution.