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Richemont Group opens Retail Academy in Shanghai – Retail in Asia

Retail in Asia

In Shops

Richemont Group opens Retail Academy in Shanghai

World’s second largest luxury conglomerate, Swiss-based Richemont Group (owner of brands such as Cartier, MontBlanc etc) opened last week its own Retail Academy in Shanghai.

Situated on Huahai Zhong Road, amidst dozens of high-end boutiques and flagships, the school is aimed at addressing one of the biggest issues facing the luxury industry within China: poor customer service.

Attended by Richemont Group execs, the opening of the new Shanghai academy this week was lauded as a major step in teaching corporate culture, and building and maintaining an international level of service as Richemont-owned brands continue their inland expansion throughout China.