Retail in Asia


Retinol is the biggest Tik Tok beauty trend in 2022

Retinol is the biggest beauty trend of 2022, with a whopping 1.2 billion views on TikTok and over nine million Google searches, according to a recent social media study.

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A new study, conducted by Hey Discount, analysed the number of TikTok views, Instagram hashtags and Google searches to discover the biggest beauty trends of 2022 so far.

With Retinol in first place, graphic liner ranked second place, worn by celebrities including Gigi Hadid and Kylie Jenner, with the hashtag #graphicliner gaining one billion views on TikTok and 655,325 Instagram posts under the same tag.

The Gua Sha also made the top three beauty trends of 2022, with 976.9 million views on TikTok and a whopping 12.4 million Google searches. Gua Sha is a traditional Chinese medicinal practice, meaning ‘to scrape’ and activate ‘redness of the skin’ which is often used to treat chronic pain, reduce puffiness and aid lymphatic drainage.

Conversely, overlined lips, caffeine skincare and beta-hydroxy acid were some of the least popular beauty trends of 2022. Despite the hype of caffeine skincare last year, it seems the trend has fallen dramatically, with only 3,078 TikTok views this year.

Chinese short video platforms like Tik Tok’s Chinese version Douyin are increasing in popularity in China, thanks to their widely popular social content.

The ByteDance-backed Douyin on Tuesday reported online sales more than tripled for the year ending in April, as media company continues to cut into the market share of e-commerce giants like Alibaba.

Douyin gross merchandise value (GMV) surged 320 percent year-on-year in the year ending in April, as the company sold more than 10 billion products, president of Douyin e-commerce Wei Wenwen revealed at a Douyin e-commerce conference.

Douyin e-commerce, which became a separate business entity in 2020, achieved fast growth by tapping into Douyin’s 600 million daily active users, Wei added.

Moreover, generates more than 200 million short videos and holds 9 million livestream sessions per month in a bid to convert user attention to sales.

SEE ALSO : Lancôme nets USD 1.5 million in 10 days on Douyin

Looking ahead, Wei said plenty of opportunity remains in the sector and that the platform aims to take more than 50 percent of the industry’s growth market in the future.