Retail in Asia

In Trends

Traffic Intelligence – the science of shopper conversion

Few retailers actually measure traffic in their stores. Without direct knowledge of store traffic, advertising and promotion performance, weather and seasonality effects, and conversion of shoppers to buyers are guesswork at best. Retailers rely on informal or intermittent measures, attempts to analyze data often end with arguments.

The good news is that there are a variety of traffic intelligence solutions available, for retailers of all sizes, to capture this invaluable data. Through this analysis, retailers can refine their advertising, merchandising, and operations strategy to compete more effectively with their physical and online competitors – based on facts, not opinions.

Traffic Intelligence: the science of shopper conversion, a white paper published by Tyco Retail Solutions, discusses the benefits of Traffic Intelligence technology for retailers, and outlines the recent Traffic Intelligence solutions.

To download the full report, click on the PDF attachment.