Retail in Asia

In Trends

Retailers wary of mobile, says PortalTech, but they’ll all be using it come 2011

Many retailers are yet to be convinced about mobile, with most of the naysayers seeing it more as a threat from outside, rather than something they can harness themselves, or having no clear ROI. So reveals e-commerce consultants PortalTech, following 18 months of talks with many of its retail clients who have already embraced e-commerce.

That said, PortalTech is convinced that every major retailer in the developed world will be using mobile aggressively by the end of 2010.

Most retailers know that mobile has a role in retail and marketing, says the company’s director Mark Adams, but most equate mobile retail with price comparison services run by third parties that take business out of their premises and off their websites, rather than converting browsers to sales.