TIBCO Loyalty Lab recently released a new report, Customer loyalty 2012: Enabling technologies for customer engagement, conversion, and retention, conducted by Aberdeen Group, a Boston-based industry market research & consulting firm.
This report examines the key technology components of a customer loyalty program, as well as the importance of integrating loyalty elements into a centralised loyalty platform. It shows how leading organisations put technology at the forefront of their loyalty initiatives, and the impact of these technologies on customer satisfaction, retention, and re-activation.
Key technologies explored include:
- Social media
- Customer analytics
- Mobile loyalty
- Real time rewards
- Location-based messaging
To download the full report, click here.