Retail in Asia

In Trends

Reebok shapes up

Since launching its EasyTone shoes for toning the thigh and buttock area, Reebok has been unable to keep up with demand for the revolutionary footwear. Hot off the heels of the EasyTone’s success, the company has announced the launch of the ZigTech – a shoe designed to help people walk farther.

Marketing it as an "energy drink for your feet", Reebok claims the ZigTech – released on 11 March – reduces "wear and tear" on shins by about 20 percent, allowing the wearer to move around longer.

(Source: CNBC)