Retail in Asia

In Sectors

PUMA collaborates with Maison Kitsuné on a collection

PUMA x Maison Kitsuné

Sports company PUMA and fashion brand Maison Kitsuné are partnering together for the first time for a full collection, merging the brand’s Paris-meets-Tokyo aesthetic with PUMA’s classic styles and sport heritage.

SEE ALSO : PUMA collaborates with Peanuts on new collection

For their first collaboration together, PUMA X MAISON KITSUNÉ takes classic silhouettes and reworks them, resulting in a vintage yet modern look. Taking from Maison Kitsuné’s roots, the designs merge Japanese and French design elements, as well as incorporate PUMA’s DNA, to create a fresh and unique collection.

The color palette plays with different shades but keeps it mostly tonal and earthy. Rubberized finishes and authentic co-branding help make this a collection that’s the epitome of chic street style. Maison Kitsuné’s signature Fox logos can be seen throughout the collection, coming from “Maison,” the French word for house, and “Kitsuné” the Japanese word for fox. It represents a symbol of versatility, much like the brand itself, and they know how to adapt according to inspiration, as showcased in this collection.

Maison Kitsuné’s signature elevated basics merge perfectly with classic PUMA silhouettes for the apparel in the collection. Detailed utilitarian pieces like the Military Jacket and Cargo Pants stand out alongside basics like track suits, tees, and hoodies that feature embroidery and minimalistic designs. The Military Jacket is made of a technical fabric that not only protects you from winds, but also keeps you comfortable in wet conditions too. It includes an all-over graphic print lining with thin padding and multiple front flaps and hook and loop pockets for secure storage solutions. Coming in perfect form and function, the Cargo Pants feature six pockets, graphic embroidery, and a regular fit.

Rubber mudguards are a key element in the footwear story, rooted in Japanese heritage, much like Maison Kitsuné. The Ralph Sampson Mid comes in a black nylon upper with a molded rubber overlay in tan, in a mid-cut style. The Roma takes on a more subtle and clean look with a white leather upper with contrast stitching and a tan gum outsole. The collection also includes the Ralph Sampson Lo in two additional colorways.

Minimalism meets functionality at its fullest for the accessories in the collection, including a backpack, waist bags, caps, and bucket hat. The Backpack comes in a muted tan design with a zip opening, rolltop construction to vary volume, and an external padded laptop compartment. The Waist Bag comes in black and tan versions with multiple compartments and an adjustable jacquard webbing shoulder strap with PUMA x MAISON KITSUNÉ branding and embroidery.

SEE ALSO : HOKA ONE ONE collaborates with Seoul-based fashion brand thisisneverthat

Outfit yourself in elevated basics when the PUMA X MAISON KITSUNÉ collection drops on, PUMA stores and select retailers on 27th March. The collaboration is also available on and select Maison Kitsuné stores across the world.